JOANNE SHEN
Creative Executive
Creative leadership that brings ideas to life
Drawing on my experience as an Emmy and Peabody award–winning producer, I partner with brands, media companies and nonprofits to bring creative ideas to life — whether that means executive producing a series, stepping in as a fractional creative leader or shaping content strategy from the ground up. I love collaborating with teams and finding the heart of a story.
My content advisory work spans broadcast video, digital, streaming, social media, editorial and creative strategy, delivered with the same thoughtfulness, scale and collaboration found in the world’s top creative organizations. From purpose-led startups to global brands, my goal is to help you connect more deeply with your community and your mission.
With Real Stories Produced For
Executive Producing
Services available on a short term-advising or project basis
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End-to-end oversight (from concept through delivery) of video series, branded content or documentaries
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Creative direction and editorial guidance on story, casting and structure
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Vendor/production company vetting & management
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Feedback and note including script and rough cuts
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Budget oversight and resource allocation support
Fractional Creative Leadership
Embedded part-time or as short-term leadership fill in
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Step in as interim Head of Content,VP of Production or Executive Producer, during times of transition or growth
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Build sustainable workflows, content pipelines, tools and best practices
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Collaboration with executives on vision and strategy
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Regular check-ins with creative teams and stakeholders
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Building and mentoring internal creative or production teams, across multiple projects
Content Strategy & Story Development
Available as one-time engagement or as ongoing advisory
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Brand storytelling frameworks for internal comms, external marketing or fundraising
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Creative content audits: assess existing content, recommend improvements
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Cross platform strategy (video, editorial, social, live events)
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Story discovery sessions for narrative frameworks
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Creative briefs, treatments, sample scripts and key messaging documents
Joanne is masterful in her delivery of feedback, giving each production partner the attention they deserve. She takes great care in nurturing each relationship and understanding the different strengths and needs of each production company.
— Programming Executive
Her leadership has been so key in my own learnings this year, especially as it relates to how I approach my own creative voice, and feeling more confident trusting my instincts as I learn more about producing. Every time I work with Joanne, I feel more confident as a creative, a writer, and a storyteller.
— Producer
No matter how challenging personalities can be, Joanne is far and away the most calm and cool under pressure person I’ve ever worked with.
— Supervising Producer
Contact
Have questions or interested in working together?